Author: Danushki Perera
-
Go Digital : Digital Transformation of Businesses in Southern Province
ICTA, Information and Communication Technology Agency is the head ICT agency of Sri Lanka which is has a responsible of imlementing ICT projetcs initated by the government. Creating an objective of empowering the national digital economy and creating a digital adoption at regional level ICTA launched a program called Go Digital. The initial workshop held…
-
1st Women Will Workshop in Sri Lanka
WomenWill is a new initiative of Google to support women to grow and success in their businesses. This new chapter helps women to build skills, get inspired, and connect with each other through training, events and advocacy. In Sri Lanka Womenwill community was launched on 7th April 2018 at Mas Innovation Centre. Nearly 120 women…
-
PickMe UX Hackathon 2017
PickMe is a well known taxi hailing app based on Sri Lanka. They organized a UX hackathon for the first time on 8th September 2017 at their headquarters in Nugegoda. This was a wonderful and knowledgeable event based on UX. I was privileged to do a session on how we can use Google analytic to…
-
Google Analytic Workshop
‘Google Analytic Workshop’ was organized by Google Business Group in Sri Lanka on 29th August 2017. The aim of this event was to run a Google Analytic Workshop series and create a educational platform to anyone on Analytic. Session was conducted at Startup X Foundry with nearly 45 participants. Nearly 250 has registered for the…
-
GirlTalk!
GirlTalk! event is organized by Google Business Group Colombo for 2017 International Women’s day. Event was held at WSO2 on 19th March 2017. It was a full day event and there were nearly 100 ladies participated. Event agenda was a combination of knowledge and fun activities. Opening note was given by Sajini Jayawardena, Manager GBG….
-
Digital Garage Certification Workshop
“The Digital Garage” certification was a course which introduced by Google which covers whole aspect of digital marketing. It covers SEO, Social Media, Email Marketing, Google AdWords, Google Analytics, Mobile Friendly websites, etc. Link to the course Google Business Group Colombo organized a one day workshop which explains how to face for this exam and…
-
Growth Hacking Talks – GBG Sri Lanka
Another amazing event organized by GBG Sri Lanka. This event series is targeting startups and help them how to improve their business using Google products. As all you can remember my previous article is about the Growth Hacking event which was held at Galle Face Hotel, Sri Lanka. As a result of that event GBG…
-
Remarketing List for Search Ads – RLSA
Search Ads remarketing is another way to optimize Google ads. Remarketing mean targeting the visitors who have already visited your website at least once. By using the database you could run ads as per your wish. When it comes to Search ad remarketing only two types of search ad campaign could use the remarketing list….
-
The Best Ways to Utilize SEO in QA Process
This is not a common topic which anyone would speak. Search Engine Optimization (SEO) and Quality Assurance (QA) are two complete fields but I would say QA is a part of Digital Marketing. You might think how QA could be a part of Digital Marketing. Let me explain you all, SEO is not only link building…
-
Working with UTM URLs
What is a UTM URLs? Urchin Tracking Module (UTM) is a simple code that helps you to track a source, medium and campaign name. This help us to identify all these information through Google Analytics. Simply, It creates a custom tracking code to track your campaigns. Is it trustworthy? Yes, It is a 100%…