Danushki Perera

Digital Marketing Consultant in Sri Lanka

Working with UTM URLs

What is a UTM URLs?

Urchin Tracking Module (UTM) is a simple code that helps you to track a source, medium and campaign name. This help us to identify all these information through Google Analytics.

Simply, It creates a custom tracking code to track your campaigns.


Is it trustworthy?

Yes, It is a 100% tool we can trust.


How can you create a custom URL?

  1. Visit Campaign URL Builder.
  2. Website Name : Add the campaign website.utm1


  1. Campaign Name: I will add “Google” since I wanna add this URL to one of my Google AdWords campaign.utm2


  1. Campaign Medium: My campaign objective is get more impressions and I will run the campaign for CPM. So I will add “cpm” as the medium.utm3


  1. Campaign Name : I will mention “blog_article” because my add is about one of my blog article. Make sure not to use space and If you want use “_”utm4


  1. Campaign Term: It is not to add a campaign term but since I have lots of categories in my blog to identify the campaign traffic clearly I will add “SEO” (I am promoting one of my SEO related blog article”.utm5


  1. Campaign Content: I have several designs and this is my second ad design. So I named it as “ad2”utm6


  1. Now you can see your custom URL.utm7


Now what you have to do is for the adwords destination URL use the generated code.



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