Bing is the second largest search engine while Google is ranked as the number one. So it is important to make sure to give priority same as you are trying to have a good ranking on Google.
If you are planning to optimize your website for Bing search engine following guidelines will be helpful for you. These are basic guidelines which were given by Bing webmaster to optimize your website.
Below tips will help you to find out easily what the important elements to improve your ranking in content wise.
Content is the Keyword. One of the famous quotes in Google. But remember not only in Google. Bing also treats the content as their king. Bing says the content should not be thin or visitor should not drop out from the website quickly. This may lead to keyword drop. Content should flow properly, clear, deep and easy to find. Also, it should be easy to navigate, engaging and rich.
Social Media acts a good role when talking about online marketing. SEO and Social Media should do parley well to have a better ranking and visits to your website. Bing says If your content is going viral on online and If you get more influence on Social media this may be one of the reasons for a better ranking.
Same as Google If you index your website through webmaster tool there will be a definite chance for a better visibility to your website.
This element directly impacts on website visitors. If your website takes more time to load the bounce rate could go higher. So better to be careful about the image, styles, apps, you are going to add to your website.
Sitemap and Robots.txt
These 2 basic elements are important to any website. These will help to index your website and make the Bing bot’s task easy to monitor our website. When talking about the sitemap we should add the both Sitemaps XML and HTML. It’s important to keep your sitemap clean and current.
The rel=canonical element helps us identify which version of a URL is the original. This happens when the multiple users return to the same content.
There are a few main areas we should focus when optimizing the website for Bing search Engines.
Internal links and external links
URL Structure / Clean Url
There is no much difference optimizing for Bing or Google.
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