In few years back if you want to rank your website well only thing Google was consider was about the “Keyword Density”. If you stuffed your relevant keyword in the content and there was a better chance to rank your website.
Content is the King
You might have heard this famous phrase when you hear anything about SEO or Online Marketing. This is one of the fundamental element for a better SEO. Google is releasing updates and algorithm every year and they have designed a separate algorithm for content called “Panda”.
Let me start to explain with a basic example why unique content is useful,
If you are planning to make an online purchase and if you find the same content or a description in several sellers won’t you get confuse which one is saying the truth and which seller is the best? But at the same time if you see a unique description but same meaning won’t you think, well this seller might be a genuine seller.
That’s the attraction you can get from unique content.
Google always wanted the website content to be
Bing search engine has release some guidelines for quality content. Event though it’s not a highly accurate it is good read about it. View the guidelines.
When we say Quality content followings are very important to have in your website.
1. Strong H1 tag
2. Content should educate, inspire or entertain the readers.
3. It should relevant to your website.
4. Word count should not be very lengthy.
5. Content is for your audience and not for your competitors.
6. Language should clean and simple.
7. Linked to good sources.