Pinterest is moving forward with another great search option. Now the searches is customized by gender. The reason for this optimization is to grab more Male audience to Pinterest. According to a survey 72.5 million users in December were women.

The Pinterest team has announced,

These customized search results appear for thousands of different search terms, and are based on what others are Pinning. So the next time you’re on Pinterest, try searching for hair, shoes or health and see for yourself how spot on your results are. (Not getting the results you’re looking for? Make sure you’ve selected your preferred gender in your settings.)